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Data Protection Policy

Information on data protection at SERgroup Holding International GmbH

On behalf of the whole of SER, the managing directors Kurt-Werner Sikora, Oswald Freisberg and Manfred Zerwas would like to thank you for visiting our website. We believe in the importance of ensuring that your data is safe and protected while you are using our website (https://www.ser.ae). We are therefore committed to protecting your privacy and making sure that your data remains confidential.

We would like to take this opportunity to tell you how we deal with your personal data while you are using the website and explain the purposes for which we process your data. We may be required to revise this Data Protection Policy in light of legislative amendments or changes to our internal corporate processes. We therefore ask that you read through this policy on a regular basis.

You can check, save or print this Data Protection Policy at any time under www.ser.ae/data-protection-policy.html.

1. Where does this Data Protection Policy apply?

This Data Protection Policy applies to SER's online presence which is the website available under the domain www.ser.ae (referred to as “Our Website”).

2. What is personal data?

Personal data is information that can be used to identify your personal or material circumstances (e.g. name, address, telephone number, date of birth or email address). If we are unable to draw any conclusions about such circumstances or if we require a disproportionate amount of time and effort to do so (e.g. because your data has been made anonymous), the data is not classed as personal data.

3. What type of data do we collect and process?

You are able to use a large proportion of Our Website without needing to enter any personal data.

We do not require you to create a personal user profile. Our servers log data about the type of information you access on Our Website to help us provide services and to use for analysis and security purposes. However, this data is rendered either anonymous or pseudonymous. Our servers log general information, e.g. when pages were accessed, which pages were viewed and which pages are the most popular. However, we are unable to use this data to draw conclusions about our users as all data is rendered pseudonymous. All anonymous or pseudonymous data is deleted as soon as it has been analysed for statistical purposes.

Registration for access to solution catalogues, fact sheets, user reports / Subscription to the newsletter
If you wish to access the solution catalogues, fact sheets or user reports for any of our products, we will ask you to enter your title, first name, surname, email address, company, department, industry, relationship with SER and other contact data (address, city, post code, telephone number, country). It is up to you to decide whether you would like to enter this data or not. However, if you do not enter the data marked as mandatory (title, surname, email address, company, department, industry, telephone number, city, post code and country), we will not be able to provide you with access to the service you require.

If you would like to sign up to our newsletter, you will only be asked (and required) to enter your email address. All mandatory fields are marked with a *. Any sections of the website that require you to enter data will provide you with further information on the process. You are able to cancel your online account or unsubscribe from the newsletter at any time with future effect. In doing so, you shall withdraw your consent for us to handle your personal data.

4. Do we use cookies?

We use cookies on Our Website (small files containing configuration information). These are used exclusively to determine how often Our Website is used and to track how many users visit us. This enables us to make Our Website even better and even easier to use.

The login script creates an “ONLINEPLUS” cookie for the domain ser.ae. This cookie verifies your access to our documents. This cookie remains in place until you click on “Log Out” to sign out and is not automatically deleted at the end of your session. This can be useful as it means that we will remember you if you then return to the website later; you will not be required to log in again and can carry on accessing secure data on Our Website. You can also use Our Website without cookies enabled. Most browsers are set up to accept cookies as standard. However, you are also able to deactivate cookies or configure your browser so that it informs you before saving any cookies.

We also use “Google Analytics”. As per Google's Terms and Conditions of Use, we are required to publish the following information regarding the use of this service:

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. If IP anonymisation is activated on this website, your IP address will however be truncated by Google beforehand within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Your full IP address will only be sent to a Google server in the USA and truncated there in exceptional cases. Google will use this information on behalf of the operator of this website for the purpose of evaluating how you use the website, compiling reports on website activities and providing further services related to website and internet usage to the website operator. The IP address transferred by your browser within the scope of Google Analytics will not be associated with any other data held by Google.

You can prevent the storage of cookies by selecting the appropriate settings for your browser software. However, we would like to point out that if you do so, you may not be able to make use of all of this website's functions. You can also prevent the data generated by the cookie and related to your usage of this website (including your IP address) from being conveyed to and processed by Google by downloading and installing a browser plug-in available through the following link: http://tools.google.com/dlpage/gaoptout?hl=de

5. What do we use your data for?

SER only uses your personal data to provide you with the SER website as part of our full range of services or to respond to your request for contact. We do not analyse any of your personal data. We reserve the right to analyse data that has been rendered anonymous or pseudonymous. We may be required to run these analyses for system security purposes, for preventing misuse, for improving the website or for statistical purposes (number of users, page visits).

Should you subscribe to our newsletter or press service or sign up to receive our solution catalogues, fact sheets or user reports, we will ask you to enter personal data which we will then process. We shall only process this data if you agree to the conditions of our Data Protection Policy and give your consent for us to use your data accordingly. Your are able to withdraw your consent at any time with future effect.

6. Do we pass your data on to third parties?

In some cases, we are required by law to pass your personal data on to third parties. For example, this may be required if we suspect that a criminal offence has been committed or Our Website has been misused in any way. We would then be required to pass your personal data on to the relevant authorities. Your data will only be stored in our database and on our servers.

7. Security measures in place to protect your data

Any data that we have collected is stored on specially protected servers in Germany. Special authorisation is required to access these servers and the only employees with such authorisation have been tasked with technical, commercial or revision duties.

To prevent the data stored at SER from being lost or misused, we have implemented a range of technical measures. These security measures are checked on a regular basis and updated to reflect the latest technological developments. However, we would like to point out that the nature of the Internet may mean that people or institutions outside our of remit may not adhere to the provisions of this Data Protection Policy and the security measures mentioned above. In particular, any data shared in unencrypted form may be accessed by third parties, even if the data is shared by email. Unfortunately, we have no influence over such actions. The user is responsible for protecting any data he wishes to share by encrypting it or using any other form of security measure.

8. Hyperlinks to third-party websites

Our Website includes hyperlinks to websites belonging to other parties. In this case, you will be directed straight to the third-party website from Our Website. You will notice this process taking place because the URL will change, for example. We are unable to accept any responsibility for the way these websites process your personal data as we are unable to ensure that these companies adhere to our data protection policy. Please consult these websites directly to find out how they process your personal data.

9. Information about your data

Your trust is important to us. We will only store any personal data submitted to us for the length of time permitted by law. We would be happy to let you know whether we have stored any of your personal data and, if so, which data we have stored. We always aim to make sure that your data is correct and up-to-date. However, should any of your data be incorrect, we will update it as soon as possible at your request. You can also ask us to delete any personal data we have stored. As soon as we have received your request, we will delete the data as soon as possible. If we are unable to delete your data for legal reasons, we will block your data instead. Please note that we will no longer be able to provide full access to our services should your data be deleted. For information on any of these issues, please contact:


To unsubscribe from the newsletter, please use the link included in the letter.

10. Access to the Data Protection Policy

You can open and print this Data Protection Policy at any time using the following link “Data Protection Policy”.

11. Contact us

Got any questions about our Data Protection Policy? Please get in touch with SER's external data protection officer:

Dr Karsten Kinast, LL.M.

Kinast & Partner Law Firm

Hohenzollernring 54
50672 Cologne, Germany